To create world-class events that make a lasting impact.
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Our Story: From Vision to Legacy
Agenda Suria Communications (ASC) began with a bold vision — to elevate Malaysia's event landscape by creating experiences that inspire, connect and empower communities. Guided by the leadership of our Founder & CEO, Jaggarao Simancha, ASC grew from a passionate idea into one of Malaysia's most influential event management organisations.
What started as small-scale events two decades ago soon expanded into nationwide exhibitions, international buyer-seller meets, government-level conferences and iconic cultural festivals. Each milestone was built on unwavering dedication, creativity and the belief that every event should be a memory worth keeping.
Over the years, ASC became known not only for large-scale festive carnivals and trade shows, but for innovation, world-class execution and the ability to bring people, industries and nations together under one shared experience.
Today, ASC stands as a multi-award-winning organisation trusted by ministries, government agencies, global brands and international chambers. But at the heart of our success remains the same principle we began with:
To create world-class events that make a lasting impact.
With every project, every client and every partnership, ASC continues to shape the future of events in Malaysia — one unforgettable moment at a time.
With every project, every client and every partnership, ASC continues to shape the future of events in Malaysia — one unforgettable moment at a time.
CEO Message
Every successful journey begins with a dream - mine was to create events that unite communities, empower businesses and leave a lasting mark on society.
When I founded Agenda Suria Communications more than 20 years ago, I believed that Malaysia had the potential to host world-class events on par with international standards. I wanted to build experiences that were not only memorable, but meaningful - events that would elevate brands, strengthen partnerships and bring people together.
Over the years, ASC has grown beyond what I ever imagined. From local gatherings, we expanded into nationwide exhibitions, major cultural festivals, international buyer-seller meets and government-level conferences. What shaped our growth was not just innovation, but the dedication of our team and the trust of our clients.
We have achieved national awards, Malaysia Book of Records milestones, and industry recognitions - but what matters most is that every event we deliver continues to touch lives and strengthen communities.
As we enter a new era with landmark programs like MYASEAN Roads & Traffic Tech Expo 2025, I remain committed to leading ASC with the same passion that started it all.
We create world-class events - and we will continue to raise the bar for years to come.
- Jaggarao Simancha
Founder & CEO
Agenda Suria Communications
