A G E N D A

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Awards & Recognitions

ASC is a multi-award-winning event company recognised for excellence in exhibitions, trade shows and consumer events.
Malaysia Best Consumer Excellence Award 2023 (MACEOS)

Deepavali Carnival

Golden Eagle Award 2023

Best Event Management Company

Malaysia Best Consumer Excellence Award 2019

Deepavali Carnival

KLSICCI Industry Premier Business Award 2019

Business Award

Entrepreneur Icon Malaysia Award 2018

Entrepreneur Icon Malaysia Award

Grandeur & Elegante International Business Award 2017/2018

Business Award

Largest Deepavali Carnival

Malaysia Book of Records 2017

RAWR Awards

Excellence in Business Events (2015, 2017)

Largest Oil Lamp Replica

Malaysia Book of Records 2016

Longest Running Outdoor Festive Carnival

Malaysia Book of Records 2014

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Business Forum

Leadership in Action Driving Growth & Innovation

Join us for an exciting event brings together industry leaders, innovators, and professionals for a day of insightful discussions, networking, a growth opportunities. Our event will feature keynote speakers

Online Events

Virtual sessions include webinars panel discussions, and interactive workshops, covering a wide

Networking Events

Expand professional connection joining exclusive networking seen designed bring together.

Where is the Event :

2972 Westheimer Rd. Santa Ana, Illinois 85486

When is the Event :

(Sunday to Wednesday ) 20 January 2024 to January 26,2024

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Sponsor & Partners
ASC 20+ Years Timeline Section

ASC Over the Years - Our Journey of Excellence

2004 – 2007

Foundations of an Event Legacy
  • ASC is founded with the mission to elevate Malaysia’s event landscape.
  • Successfully organises early cultural and community events.
  • Gains recognition for creativity and strong execution, establishing early trust with clients.

2008 – 2013

Growth & Industry Presence
  • Expansion into trade exhibitions, corporate dinners and international events.
  • Builds strong networks with chambers, councils and government-linked organisations.
  • Begins managing larger crowds, multi-day festivals and corporate programmes.

2014

Major National Recognition

Awarded Malaysia Book of Records for:

  • Longest Running Outdoor Festive Carnival
  • Largest Outdoor Festive Carnival

Recognised by multiple award bodies for creativity and scale.

2015 – 2017

Award-Winning Excellence
  • Wins RAWR Awards for Malaysia Business Events Excellence (2015 & 2017).
  • Recognised by MYCEB & Tourism Malaysia — top national recognition.
  • Achieves Largest Oil Lamp Replica (Malaysia Book of Records 2016).
  • Deepavali Carnival becomes one of Malaysia’s most celebrated festive events.

2018 – 2019

Breaking Barriers
  • Honoured with Entrepreneur Icon Malaysia Award 2018.
  • Wins Malaysia Best Consumer Excellence Award 2019 for Deepavali Carnival.
  • Strengthens presence in international buyer-seller meets (AEPC, Chemexcil, SMEs India).

2020 – 2022

Innovation & Market Resilience
  • ASC adapts to new event formats, media needs and digital communication demands.
  • Expansion of media offerings through Agenda TV & Agenda Suria Media.
  • Strengthens partnerships with global brands and Malaysian agencies.

2023 – 2025

Leadership in Business & Government Events
  • Wins Malaysia Best Consumer Excellence Award 2023 — reaffirming industry leadership.
  • Wins Golden Eagle Award 2023 for Best Event Management Company.
  • Organises ASEAN Investment Conference 2025 & ASEAN Business Forum 2025.
  • Appointed organiser for MYASEAN Roads & Traffic Tech Expo 2025 (MYARTTE).
  • Strengthens partnerships with Ministry of Works (KKR), JKR, LLM, CCCC, PSKLM and more.

Today

A Vision for the Future

With subsidiaries spanning convention management, media production, marketing and OOH advertising, ASC continues to set benchmarks for excellence — merging innovation with experience to create events that shape industries and inspire communities.

Our Achievements

A timeline of our awards and recognitions

Our Team

Meet Our World Class Motivational Speakers

Far far away, behind the word mountains, far from the Consonantia, there live the blind texts. Separated

Team Member

Eleanor Pena

Innovative Speaker
Team Member

Eleanor Pena

Innovative Speaker
Team Member

Eleanor Pena

Innovative Speaker
Team Member

Eleanor Pena

Innovative Speaker
Team Member

Eleanor Pena

Innovative Speaker
Team Member

Eleanor Pena

Innovative Speaker
Team Member

Eleanor Pena

Innovative Speaker
Team Member

Eleanor Pena

Innovative Speaker

Benefit your best business & career

Join us for an exciting event where industry leaders, innovators, and business experts come together to share insights, strategies

Business Development

We work closely with you to identify new markets, build strategic partnerships, and develop innovative

Career development

Whether you're looking to advance in your current role, transition or develop leadership capabilities,

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